Released on = April 20, 2007, 3:59 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = US demand to exceed 235 billion units by 2010

US beverage container demand is forecast to exceed 235 billion units in 2010. Best
prospects are anticipated in bottled water, sports beverages and smaller
ready-todrink beverage segments such as energy drinks, soymilk, and flavored and
enhanced waters.


Press Release Body = Beverage Containers - US industry forecasts to 2010 & 2015

US demand to exceed 235 billion units by 2010

US beverage container demand is forecast to exceed 235 billion units in 2010. Best
prospects are anticipated in bottled water, sports beverages and smaller
ready-todrink beverage segments such as energy drinks, soymilk, and flavored and
enhanced waters. While overall growth will be limited by shifts in beverage
preferences, packaging demand will benefit from rising demand for smaller containers
for soft drinks and milk, and increased use of novel or innovative containers for
beer and wine.

Water, milk bottles to grow the fastest

Carbonated soft drinks will remain the largest single market for beverage
containers, with a share of nearly 40 percent in unit terms in 2010. Beer will
remain the second largest market, accounting for nearly one-fourth of total unit
demand. By 2010, bottled water will overtake fruit beverages in unit terms, becoming
the third-largest drink container market. Flavored and enhanced waters are expected
to post robust advances, paced by a flurry of new product introductions and general
consumer interest in enhanced, functional beverages. Energy drinks in particular
will benefit from popularity among an expanding range of consumers. Rising
consumption in these segments will drive opportunities for related containers,
especially plastic bottles and aluminum cans and bottles. While overall milk
container demand will advance at a modest pace, strong sales of milk in
single-serving sized plastic bottles, especially in schools and restaurants, will be
an area of growth in the segment. Single-serving milk bottle demand will also be
aided by advances in aseptic processing and a steady stream of new milk beverages,
especially flavored types.

Plastic to lead gains by material

Plastic containers continue to represent the growth segment of the beverage
container industry, having captured a significant share of the market from
traditional metal, glass and paperboard containers over the past several decades. In
2005, plastics were the leading beverage container material by volume, accounting
for 57 percent of packaged beverage gallonage. Glass container demand will benefit
from growing consumer preference for premium beers in glass bottles and the
popularity of new product introductions in the premium segment, such as
lowcarbohydrate beers, which generally rely on glass bottles to achieve an upscale
image and a unique brand identity.

Innovations to drive beer, wine segment

While growing consumer preference for wine and spirits has reduced beer's share of
alcoholic beverage demand, innovative packaging will become increasingly important
as brewers attempt to revitalize beer's image in order to recapture market share.
Niche containers like aluminum bottles will gain ground as producers seek
distinctive containers to give beer a more upscale image. The container mix for wine
is expected to continue to diversify over the next decade as radically new formats
for wine gain ground, especially with higher-priced products. While bag-in-box
containers will log healthy advances, containers such as plastic bottles, aluminum
cans and aseptic cartons, have emerged as wine packaging options.

Study coverage

This new Freedonia industry study, Beverage Containers, is priced at $4200. It
presents historical US demand data (1995, 2000, 2005) and forecasts to 2010 and 2015
by beverage container material and market. The study also examines the market
environment, profiles 37 companies and evaluates market share.


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